Logo Creation

This project highlights my early exploration of comprehensive branding and sports identity design. Developed entirely in Adobe Illustrator, I conceptualized the Connecticut Crush professional hockey franchise from the ground up. I designed two distinct logos for the team, exploring varied brand marks to define a cohesive visual identity. The project includes full home-and-away jersey sets where I applied the custom logos to professional apparel mock-ups. This piece serves as a benchmark of my foundational skills in logo construction, color theory, and uniform design, showcasing the technical abilities present at the start of my design journey.