Print Work | Logo Creation

For this project, I conceptualized and developed the complete visual identity for the "Connecticut Crush" professional hockey franchise entirely within Adobe Illustrator. This early exploration into comprehensive branding focused on establishing a singular, powerful visual anchor for the team's identity. I designed a primary logo from the ground up, utilizing it to define a cohesive brand across professional apparel mock-ups. The project scope extends beyond the logo to include a full equipment package, featuring home-and-away jersey sets, and the home version applied to the full player mockup along with the rest of the team's gear. This piece serves as a foundational benchmark of my skills in logo construction, color theory, and uniform design, showcasing the technical and conceptual abilities present at the start of my design journey.